Who Am I? ¿Quién Soy?

I’ve been looking to start a blog for 5 years and in 2015 I wrote my first blog. Cleaning up my files (laptop), I bumped into it…may be the start of something. Here it goes: I’m Latina. Latina, I am. Soy Latina. It’s been a journey of two decades that brought me to proudly and […]

Who Is Familia?

Familia. What does that mean for Latinos? It means anyone that is there for you when you need them the most…and it applies to businesses and the community as well. Yesterday was a perfect example of how this works. Nancy Rosado, my community comadre and Chief Outreach Officer at Urbander, called me earlier this week to let […]

Any Day Is As Good As The Next

It’s mid-October 2017. My colleague and friend Xaulanda tells me she prepared an ‘Ops Plan’ for URBANDER after working with us for 4 months and that she wanted to discuss it with me. My knee jerk response was, “Wait, what?!”.  Seriously…she had carefully observed how we did business, studied our areas of expertise, researched areas of opportunity, […]

Yes, I’m Emotional— and It’s a Good Thing

There is tremendous freedom in being able to be your authentic self and to speak up when needed, especially to advocate for worthy causes or on behalf of the business associates you work with. Too often women, and moreover, women of color, are cautioned to ‘tone it down’ because they will be perceived as being […]

The Matriarchs of a New America: Exercising Our Influence & Leadership

Today, one out of every four children under 18 years of age in the United States is Hispanic. And please let’s not get it twisted. I want to be clear about this – the Latina moms who are literally birthing a big chunk of the next generation of U.S. citizens are for the most part American […]

Breaking Bread in Business

As we celebrate 11 years in business, this week it just hit me that all the people we have worked closely with – from clients to community leaders, business partners to government officials – have one thing in common: we have invested time in breaking bread together. Call me old-school, but nothing beats meeting people for lunch, […]